Fashion Made Better:

Fewer but better clothes that fit well, feel good and don’t cost the earth (in more ways than one) – our collection is made better though thoughtful design, sustainable materials and fair practices. Modern and comfortable classics that can take you from work to weekend, day to night, season after season.

BRAND’S BACKGROUND

Our families have been in the clothing business for three generations, manufacturing fabrics and apparel for fashion brands big and small. Watching the lifecycle of fashion products get shorter and dirtier, we realised the urgent need for a more responsible approach to what we make and wear.

In 2018, we finally decided to leverage this heritage and expertise into our own sustainable womenswear brand. Built on quality over quantity, and centered around ethical sourcing and production, our mission is to make future-conscious fashion that’s better for both our closet and our planet.