GOC is a Hong Kong lifestyle label focusing on pattern apparels. Each pattern is based on a piece of subjective old memory of Hong Kong from the designer. It began with Chrysanthemum and Lucky Bamboo, which are the common local plants for the old x generation to decorate their home.

Our brand is a sustainable concern label from picking organic fabric, nature corozo buttons. Made in Hong Kong is what we are proud of, so we try to keep as much of the manufacturing process possible in Hong Kong. Every season, we renew our pattern and color combinations.

Timeless Design, Local Element, Positive Vibe

Team of GOC studio’s BACKGROUND

As a small business, we have a tight-knit team of three who all play multiple roles to keep things running smoothly. Erick, our founder, focuses primarily on product design, including patterns, graphics, and shop design. He also helps out with marketing, sales, and even carries out porter duties from time to time.

Karen is our clothing designer for both the “GOC” and “Incense Harbour” brands, overseeing every aspect of the production chain. She also assists with managing the shop’s daily operations when needed.

Nikki is our shop manager, responsible for both online and offline sales. She primarily looks after the shop and is also our HR and accountant.

We take pride in connecting with our customers and love to hear their stories. If you happen to see us in the shop, please don’t hesitate to say hello!