FabriX – Weaving A New Reality for Fashion

The future of fashion will not be sewn with threads and textiles, but woven by pixels and programs. As technology continues to bring down barriers and distance, digital fashion presents designers with boundless freedom for creativity, instant global visibility and the opportunity to set the runway ablaze with truly imaginative, trend-leading styles.

FabriX is Hong Kong’s pioneering digital fashion initiative – presented by PMQ, sponsored by CreateHK of the Government of Hong Kong SAR, and created to anticipate this new reality. The pilot programme is founded to nurture and prepare young fashion designers from Hong Kong to be future-ready as they navigate the new frontier brought about by digital fashion and the Metaverse. At the same time, the programme equips designers to capture opportunities from new business models and new revenue streams made possible by NFT marketplaces and platforms globally and in Hong Kong.

Beyond bringing 12 new design talents to the fore and providing them the necessary support, FabriX exposes the participants to collaborations with a community of digital artists, technical experts, animators, social media and digital retail platforms – the new ecosystem that breathes life into digital fashion. This cross-pollination of ideas, knowledge and skill sets is essential to spark the development of a thriving digital fashion creative cluster in the city, building toward Hong Kong’s position as the creative capital of Asia.

Be part of the FabriX experience at PMQ, Hong Kong’s leading creative lifestyle destination. Join us as we weave the future of fashion together.

Events:

1. FabriX Main Showcase

Be the first to experience the unveiling of the digital fashion collections from FabriX’s 12 selected designers exhibited at the Main Showcase! The Main Showcase is jointly created by YAMANYAMO, a renowned local video production unit; POINT STUDIO, spatial design and art direction; Tednology Studio, AR filter and effects design unit; and GreenTomato, providing technical support for AR and VR applications in the event.

An immersive, visceral feast fusing fashion, visual arts and leading-edge technology – be transported from the real world to the virtual realms and everywhere in between, as you witness the infinite possibilities of Digital Fashion!

Dates:
1 Sep 2022 (Thur) | Media Showcase (media exclusive – by invitation only)
2 – 4 Sep 2022 (Fri – Sun) | Main Showcase (open to the public)
Venue: QUBE, 2/F, PMQ

There is a limit on the number of people entering the venue. Visitors need to pre-register. Details will be announced, please pay attention.

2. FabriX Pop-up Showcase

Try on virtual garments powered by AR, shop for items in FabriX’s digital fashion collections and build your very first digital wardrobe at the Pop-up Showcase! Created by the team behind the Main Showcase, visitors will also experience the future of shopping at digital fashion marketplaces with the ease and simplicity of smartphones and tablets.

Dates: 1 Sep – 11 Sep, 2022 (Thur – Sun)
Venue: H506-H507, 5th Floor, Block B, PMQ

3. FabriX Design Dialogues

Join this series of eye-opening talks featuring fashion industry insiders sharing insights and inspirations across a range of intriguing topics! Understand the impact of technology, the metaverse and digital fashion on the industry; learn how brands, designers and retailers are responding to new market demands; and connect with the latest trends and developments in the local fashion scene as well as best practices from around the globe. Members of the fashion industry, students and the general public are welcome to attend. Details will be announced shortly – stay tuned!

Facebook: www.facebook.com/fabrixhk
Instagram: @fabrixhk