MODEMENT is a Hong Kong based fashion label established in 2010. For years, the designer has been crafting unisex image for both genders (with a rare emphasis on menswear) by using minimal cutting and outstanding silhouettes.

In 2013, MODEMENT officially launched during Hong Kong Fashion Week. Most of her collection is strongly influenced by the multi-faceted culture of Hong Kong, ranging from hybridized city landscape to vernacular food stores. It is of essence to MODEMENT that every single piece of fashion carries a meaning of its own which inspires, communicates and finally enhances the wearers. The stockists cover Japan, Egypt, Hong Kong and Mainland China.

DESIGNER’S BACKGROUND

Aries Sin, the founder of MODEMENT, before she earned her Higher Diploma of Fashion Design and Product Development from the Hong Kong Institute of Vocational Education (IVE) in 2008, she was already a fashion design enthusiast recognized by the sector over a number of scholarships and awards. Some of which had offered her valuable overseas working experience such as Peclers Paris.

In 2013, she was awarded by “Perspective magazine” as the Next Generation of Design Talent – 40 under 40, and bronze award of “Design for Asia Award 2013”. Over the years, Aries’ unique unisex collections have been the favourites of J Alexander, is an American reality television personality and runway coach best known for his work on America’s Next Top Model; local artists such as Miriam Yeung, Candy Lo, Denise Ho, Andy Hui, Endy Chow and Ellen Loo.

Also, Aries was supported by Joyce Boutique, which is well-know famous in fashion industry, had a temporary pop-up shop. Besides Fashion, she was also invited by Hong Kong Heritage Museum, designed and produced art-piece for a 6-month exhibition. Chic and androgynous silhouette are always the core in Aries’ design, these styles attracted various industries’ attention. From fashion to corporate companies include: JOYCE Boutique、Giordano、Mini Cooper、Vidal Sasson、HMV、City Contemporary Dance Company、wtc more、Yanjiyou Art Space Gallery……