KowloonCityBoy was born out of our belief that fashion is not unattainable, but accessible and down-to-earth.

Fashion is often considered being distant from people, but it can simply and purely be about life, about you and me. While the clothes on the runway are indeed eye-catching and dazzling, we hope that great designs are practical and wearable in daily life, and bring joy, rather than just being displayed on the runway.

Simply put, we want to make ‘beautiful and down-to-earth’ fashion items! That’s why KowloonCityBoy is here! We hope to share our beliefs, perspectives and creative ideas through localised designs showcased by Kowloon City Boy.

DESIGNER’S BACKGROUND

Toki earned his BA (Honours) in Fashion (Knitwear Design & Technology) from the Hong Kong Polytechnic University in 2015, and Higher Diploma in Knitwear Design and Development from the Hong Kong Design Institute in 2013. After five years at a commercial fashion sourcing company, he launched his own label, ‘Kowloon City Boy’ in 2021.

Bold colours are Toki’s signature, and knitwear is an underlying theme, which he loves for its versatility. His designs display creativity, humour and ingenuity, and express current social issues, seeking to develop a male image in Hong Kong that is whimsical, honest and down-to-earth. ‘Zoom Olympics’ is based on an imaginary Olympic Games conducted on Zoom due to the pandemic, and is a charming, authentic collection as well as being marketable and wearable. His summer collection ‘SS22 – Sun of the Beach’ is a fusion of beachwear and homewear, inspired by people wanting to get out in the sun, but stuck at home because of quarantine.

Toki wants his label to be an influential local brand that is casual, droll, and fun. As soon as he has some solid marketing and retail experience, the brand will be ready for the global market.