“Centennial Collection” is the international brand-building project that the manufacturers of NIIGATA-prefecture and NICO(Niigata Industrial Creation Organization) collaborate on developing new products collection each year.
A collection of tools that draw on a century of heritage, the “Centennial Collection” presents lifestyle tools for the next generation.

Unlike tool that are mass-produced for mass-consumption, the tools into the collection are all limited editions designed for longevity and to suit the needs of the individual.

We’ll invite two of important person from the project and listen to the concept of it and the story of 12 years.

Mr. Nakamura who is the general manager of the “Centennial Collection” project, and Mr. Kobayashi, the president of SUWADA Blacksmith works. Inc. which is highly evaluated company with excellent nail clipper, and is also one of the core participating companies of the project.

Guest 1:
Mr. NAKAMURA Masaki
“Hyakunen-Monogatari” General Manager

Guest 2:
Mr. KOBAYASHI Tomoyuki
The third Generation successor and Chairman of SUWADA Blacksmith works. Inc.

Know more about GOOD DESIGN STORE
Website: www.jidp.or.jp/en/2016/11/13/2016111302