PMQ Coffee Agenda 2024
Preheat: 21 September 2024 (Saturday) – 22 September 2024 (Sunday)
Festival: 10 October 2024 (Thursday) – 13 October 2024 (Sunday)
Preheat (21/9): 3:00pm – 5:00pm
Preheat (22/9): 2:00pm – 3:00pm / 3:30pm – 4:30pm
Festival (10/10): 3:00pm – 7:00pm
Festival (11-13/10): 11:00am – 7:00pm
TIME: Preheat (21/9): 3:00pm – 5:00pm Preheat (22/9): 2:00pm – 3:00pm / 3:30pm – 4:30pm Festival (10/10): 3:00pm – 7:00pm Festival (11-13/10): 11:00am – 7:00pm PMQ
PMQ
Reach Out For Surprises
Aromatic tangerines, sweet caramel or a silky mouthfeel? The flavours of coffee can spark endless imagination. This year, PMQ Coffee Agenda is back with the city’s annual coffee extravaganza. Connect with award-winning baristas from Hong Kong and overseas to discover new horizons in the world of specialty coffee!
In mid-September, beginners may embark on the journey by joining a series of preheat workshops. From a playful signature drink tasting experience to a guided workshop to handcraft your own ceramics tasting cup, come and explore the joy of a coffee-inspired lifestyle.
From October 10th to 13th, the festival brings together three world-class baristas and more than 40 local and overseas coffee brands for an unforgettable experience! Taste rare flavors from Hong Kong, Panama and Yemen, or explore unique coffee traditions from Turkey and beyond. Join coffee pairing, tasting and sharing sessions to engage in cross-disciplinary exchanges. Meet also “Gen C” (Generation Coffee) – three young local award-winning baristas who will share their craftsmanship and show you a glimpse of coffee’s future.
Last but not least, don’t miss the “Hong Kong Barista Championship 2024” for an exciting battle amongst young talents and experienced baristas. Coffee lovers, foodies and sensory explorers, let’s experience the wonders of specialty coffee!
Festival
Participating Units
【 Overseas Champion 】
Anthony Douglas – Axil Coffee Roasters (Australia), Junghwan Lim – Aery Coffee (Korea), Pierre de Chanterac – Terres De Cafe (France)
【 Overseas Coffee Brands 】
Die Synthese (Korea), Hatch Coffee (Canada), YiYi (Taiwan)
【 Local Coffee Brands 】
Coffee Galaxy Roaster, Coffee Obession, Foodgears x Orli Coffeeworks, Gwee Coffee & More, Hushush Coffee x Terres De Café, Let It Be, Lungo x Middle Bakery, MIS Coffee Club x Susurro Coffee Roastery, Momos Coffee x Chas Long Long Ago, Oatly x Knockbox Coffee Company, Personal Best Coffee Roasters x Cult de Choco, Redback Coffee x MOIST, SonneCAD Coffee. Studio & Lab, Tri-Up Coffee, VITA x Colour Brown Coffee
【 Local Roasters 】
Elephant Island x Bluemoon, Introvert Coffee & Roastery, Kizuna Roaster & Co., Panda Bear Express, Reyach Coffee Roastery
【 Food & Beverages 】
Andy Dark x FEIRU，Cutting Onions，Midnight Bread Club，Slok Chocolate，Small Good
【 Lifestyle & Coffee Gadgets 】
Fellow x Origami, Hario, momogawanou, Urban Coffee Roaster x 2-WayCup, Pong
Programme
*Workshop participants will receive an exclusive gift of a PMQ Coffee Agenda x Loveramics Tasting Cup.
| Date | Time | Programme | Description | Veune | RSVP & More Info |
|---|---|---|---|---|---|
| 10.10-13 (Thu-Sun) | 30min per session in the following timeslots: 10.10 (5:00-5:30pm / 6:00-6:30pm) 10.11-13 (12:00-12:30pm / 12:50-1:20pm / 1:40-2:10pm / 2:40-3:10pm / 3:40-4:10pm / 4:30-5:00pm / 5:20-5:50pm / 6:10-6:40pm) |
Gen C Experience: Coffee Cocktail, Latte Art And Sensory Challenge | Three young local award-winning baristas introduce coffee spirits, latte art, and coffee tasting through playful and interactive experiences. | G/F, Courtyard | https://pmq.hk/EFvtz |
| 10.11-13 (Fri-Sun) | 12:30 – 1:15pm / 4:30 – 5:15pm | Coffee Tour | Embark on a guided tour by the PMQ Coffee Agenda team to discover the highlights of this year’s coffee extravaganza, enjoy tastings and get ready to be surprised! | G/F, Courtyard & Marketplace | https://pmq.hk/GjIQE |
| 10.11 (Fri) | 12:00-1:30pm | Taste Of Panama: Premium Lot Cupping And Sharing | Panda Bear Express presents Panama’s high-quality specialty coffee for you to explore Panama’s diverse flavors. | S710-711, Block A | https://pmq.hk/w86fW |
| 10.11 (Fri) | 3:00 – 4:30pm | Korean Flavours by Champion Junghwan Lim: Coffee Sharing And Demo | 2024 World Barista Competition 5th place Junghwan Lim shares his competition experience, insights on Korean coffee culture and demonstrates brewing techniques for tasting. | Korean Cultural Center, 6-7/F, Block B | https://pmq.hk/5Svh0 |
| 10.12 (Sat) | 12:00-1:30pm | Taste Of Yemen: Rare Lot Cupping & Sharing | Korean brand Die Synthese brings rare coffee beans from Yemen to share Yemen’s unique, wild flavours. | S710-711, Block A | https://pmq.hk/GTmIw |
| 10.12 (Sat) | 3:00-4:30pm | Meet The World Champion Anthony Douglas: Coffee Sharing And Demo | 2022 World Barista Championship champion Anthony Douglas shares his journey as a barista and coach, latest trends in coffee competitions and technology, and demonstrate top-class brewing techniques for tasting | S710-711, Block A | https://pmq.hk/HbuX1 |
| 10.13 (Sun) | 12:00-1:30pm | Taste Of Hong Kong: Local Coffee Cupping & Sharing 2024 | Seed to Cup founder Mike Sim shares Hong Kong coffee from his latest harvest in 2023, together with guest returning from Canada and chief roaster of Hatch Coffee Boris Lee. | S710-711, Block A | https://pmq.hk/Z8Zzg |
| 10.13 (Sun) | 3:00-4:30pm | Drink Your Way to Health: Coffee & Nutrition Sharing | Will drinking coffee lead to longevity? Which is healthier: hand brew or milk coffee, natural or washed processing? Meet June Chan, a registered senior dietitian at Hong Kong Sanatorium & Healthcare Group, as well as a seasoned coffee lover. She will share her experiences on coffee and nutrition, discuss the healthiest way to enjoy your coffee and debunk common myths. | S710-711, Block A | https://pmq.hk/CxPVw |
| 10.13 (Sun) | 5:00-6:30pm | When Coffee Meets Words: Tasting Experience | Embark on a multi-sensory experience curated by Lui Ka Chun, founder of Word by Word Collective, and Mandy Mok, award-winning barista specialising in coffee spirits. Together, we will explore the work of different writers while tasting various coffees to experience the connection between words and taste. | PMQ Taste Library, H504, Block B | https://pmq.hk/IsY3l |
Preheat (Thank you for your support | The event ended successfully)
| Date | Time | Workshop | Venue | Description | Fee |
|---|---|---|---|---|---|
| 2024.9.21 (Sat) | 3:00pm – 5:00pm | 【Handcrafted Coffee Ground Glazed Tasting Cup Workshop】 | HG09, G/F, Block B, PMQ | Local ceramic artists Calvin and Nat will introduce different tasting cup designs and share how design influences the tasting of coffee flavours. Participants will then be guided to handcraft their own tasting cup using clay and according to their preferences. | $480 / person |
| 2024.9.22 (Sun) | 2:00pm – 3:00pm/ 3:30pm – 4:30pm | 【Room For Two: Pop Up Guest Shift and Coffee Tasting with Gentle x Jackie】 | PMQ Taste Library, 5/F, H504, Block B, PMQ | This autumn, don’t miss an exclusive pop-up guest shift by baristas Gentle Tam and Jackie Lo at PMQ. Taste an all-new specialty coffee menu with unexpected flavours presented by this unique collaboration! Gentle will use coffee beans produced in Yunnan to create two signature drinks, while Jackie will present two works using specially processed coffee beans from Colombia in combination with bartending techniques. | $280 / person |
Coffee Competition
【 2024 Hong Kong Barista Championship 】
- Date: 2024.10.10 (Thu) – 2024.10.13 (Sun)
- Time: 10am – 6pm (The competition schedules are subject to change without prior notice.)
- Venue: Qube, 2/F, Block A, PMQ (35 Aberdeen Street, Central)
- Presented by: Hong Kong Specialty Coffee Association (HKSCA)
- RSVP: https://pmq.hk/fkMVy
For more details:
Instagram: @pmqhkdesign/ @pmqcoffeeagenda
Youtube: www.youtube.com/pmqdesign/ PMQ Coffee Agenda
