Let nothing stop you. Don’t be defeated by the rain, don’t be limited by the umbrellas. In Nordic countries where it always rains, Scandinavians grab their raincoats and embrace the rainy days. More often they just let the rain pour all over them. Danish brand RAINS is always in a mood for rain. This season, RAINS introduces ‘Don’t be defeated by the rain’ campaign. Share your love for rain on instagram and get a chance to experience the beauty of the rainy Copenhagen!

Raingears have always been just about functions, raincoats are overlooked for long as a statement piece in your wardobe. Created as a new interpretation of the traditional raincoat in 2012, RAINS quickly establishes its position in the fashion world, launching projects with world renowned fashion icons and brands, among them are Colette, Nordstorm, Opening Ceremony and Stussy.

Starting now until 15th of July, share your joyful rainy day moments to instagram and hashtag #noumbrella, you will get a chance to win a round-way trip ticket to Copenhagen!

Instructions:
1. follow @rainsjournal and @kapok on instagram, and like kapok facebook page
2. upload your picture under the rain without using an umbrella on instagram by July 15, 2016
3. hashtag the uploaded picture with #‎kapokhk‬‬‬ & #‎noumbrella

Opening Party
RAINS ‘Don’t be defeated by the rain’ party will be held at PMQ, Central on 16th June. You can experience the charm of RAINS jackets with artificial rain setting, embrace the rain with us!

Know more about kapok – crafted in hong kong
Website: http://www.ka-pok.com/webshop
Facebook: kapokHK