This season Loom Loop is all about fairy tales. The SS16 collection is inspired by Oscar Wilde’s story The Happy Prince. A story about a statue of a prince and a swallow, once a happy prince until after his death immortalized as a golden bejeweled statue high above the city where he saw all the misery and sorrow of mankind. He befriended a swallow to help him end the suffering of the city by sacrificing himself.

This collection features strongly on prints inspired by the story expressed in art deco style with clean lines and geometry. The colour palette is a juxtaposition of fairy tale like soft pastel and black. The swallow motif provides a focus on prints, Loom Loop favours both the all in one look in the same print and the mixing of the prints.

True to Loom Loop’s philosophy the key look is relaxed yet expressive. The use of the most luxury silk in the tailoring adds fluidity to the otherwise clean lines and structured silhouette. To complement the feminine palette a hint of masculinity is conveyed in the tubular shapes of the dresses which resonate the art deco era of the 20s.

In contrast to the statement prints the collection also features pieces crafted in Canton silk, that are minimalist with subtle detailing and block colouring which accentuate the characteristics of this artisan fabric and allows this heritage fabric speaks for itself.

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