Following the resounding success of the pilot programme and showcase in Hong Kong last year, FabriX 2023 is back with the Digital Fashion Roadshow – bringing the work of Hong Kong’s fashion designers on tour at the prestigious fashion capitals of London and Paris during the Fashion Weeks in September 2023!

Organised by PMQ and sponsored by CreateHK, FabriX is the city’s pioneering digital fashion initiative – fostering talents, educational and technological know-how to develop a thriving digital fashion creative community. FabriX 2023 – Digital Fashion Roadshow continues the commitment to nurturing and promoting Hong Kong’s fashion designers, helping them gain opportunities and visibility on global virtual runways.

Beyond showcasing the work of 12 homegrown talents, FabriX 2023 – Digital Fashion Roadshow for the first time will feature collaborations with 8 fashion designers from London and Paris. With the fervent support from British Fashion Council and Federation De la Haute Couture Et De la Mode, this cross-pollination of new ideas, knowledge and skillsets enriches the local digital fashion community, building toward Hong Kong’s position as Asia’s reative capital.

FabriX 2023 – Digital Fashion Roadshow aims to make the experience of fitting on and collecting digital fashion items more effortless and seamless through the introduction of Augmented Reality (AR) Photo Kiosks at event venues in London and Paris. More than just empowering the public to easily wear personalised digital fashion looks for selfie snaps, the showcase is the perfect stage for the international audience and media to learn about Hong Kong’s emerging digital fashion designers and their stunning creations.

Be part of the FabriX 2023 – Digital Fashion Roadshow happening at the London Fashion Week (15 – 19 September 2023) and Paris Fashion Week (25 – 27 September 2023). Follow FabriX on social media for exclusive coverage and content!

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