Recognized as an intangible cultural heritage, the art of jute embroidery originated from Shanxi provence, in the North China region, dating back to 3,000 years ago.It was discovered on the outsole, the bottommost part of the footwear of the warriors in the Zhou Dynasty.

The embroidery patterns have their own meanings. For example, the traditional patterns of Shanxi copper coins and ruyi, representing the “prosperity and fortune” and “good luck” respectively. A major highlight of this new collection is a revamp of the Chinese “kung fu” shoes (literally means “martial arts” shoes). They were originally worn while practicing kung fu and other martial arts. Typically black in colour, the new collection will also feature other colors such as red and indigo. The design is based primarily on the anatomy of the human foot. The outward appearance has been improved without compromising its comfort.

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