People used to measure a successful entrepreneur based on sheer economic return but seldom a socially conscious businessman comes under the spotlight. If sustaining a commercial business sounds difficult for a white collar who want to kick start a business in his 30s, turning a social business into profitable one might sound completely insane for a young design graduate.

This is a special night where you will hear how James Boon, one of the creators behind Elephant Branded, made this entire business possible until today. We look forward to sharing the spirit with you with a fresh beer at Tai Lung Fung (PMQ H107).

Design Supported by Whitehole Design